A little context

I’m John: a copywriter and creative creature living in Metro Detroit.

I write strategic copy for print, digital, social, radio, video, and web.

    • Hospitality (B2B & B2C)

    • Dental & Ortho (B2B & B2C)

    • Banking & Financial planning

    • Consumer packaged goods

    • Healthcare

    • Manufacturing

    • Insurance (B2B)

    • Fintech

    • Architecture

    • Recreation

    • Crypto

    • Construction

    • Data and metrics

    • Building brands

    • Strategizing as a team

    • Hearing audience feedback

    • Making great work better

    • Testing and learning

    • Learning from smart people

    • Research

    • Working with creative folks

    • Solving puzzles

    • Gardening

    • Distance running

    • Ultimate frisbee

    • Mechanical keyboards (for ergonomics)

    • Riding my bike

    • Making music

    • Spending time with my wife and our cats