They’re Your Metroparks

Out-of-home and online ads for a regional park system

Client: Huron-Clinton Metroparks • Agency: Factory Detroit • AD: Tiffany Vedua / Shana Pruett

Award-winning recreation advertising

The Huron-Clinton Metroparks is a system of 13 parks surrounding Metro Detroit. The parks feature water recreation facilities, golf courses, disc golf courses, functioning historic farms, tons of trails, fishing holes, wildlife, and wide open spaces—refreshing escapes from urban life.

The Metroparks tasked Factory with generating creative for regional digital billboard campaigns which were paired with online banner ads, radio, and broadcast placements.

These pieces ran between 2019 and 2021 to promote getting outdoors while social distancing.

Awards

Winner: Integrated Marketing Campaign • M Parks Awards, 2020