Dental Hygienist Outreach Campaign

Reaching decision makers by speaking their language

Client: Candid Co. • Agency: N/A • AD: Mary Durant

Building trust with the most trusted dental practice employees

Do you go to the dentist? I’d hope so. Assuming you do, you probably spend most of your appointment with a registered dental hygienist. Hygienists are the backbone of the dental practice and are often advocates for bringing new technologies to their practices.

Candid wanted to reach these valuable changemakers by positioning our orthodontic system as part of a “hygiene triangle.” Essentially, a properly aligned bite makes brushing and flossing more effective while also protecting teeth from chipping and cracking.

The campaign centered on the landing page below but also included several pieces of lead-generating content. Later, our team also created a “Smile Stars” campaign that encouraged practices to nominate their hygienists for recognition on our social channels and a series of prizes.