Molis Coaching: Aligner Education

E-learning and in-person masterclass for clear aligner providers

Client: Molis Coaching / Align Technology • Agency: S4DC/ADMCi • AD: Dan Leu

Dentists aren’t orthodontists

Clear aligner orthodontics are a massive opportunity for dental practices. The treatment is life-changing, in demand, and can be highly profitable. Not offering clear aligners could also mean losing patients who seek care elsewhere.

Dental programs don’t always spend much time on orthodontics—even these days—leaving new grads to figure out how to move patients’ teeth. It’s a steep learning curve, and “practicing” moving teeth means risking leaving a patient with an undesirable result. As a result, most providers who offer this in-demand treatment only do one or two cases each year.

How do you get dentists to do more cases?

If you were Align Technology in 2016, you’d tap a provider like Dr. Ryan Molis—one of their top global producers—to teach their peers how to fish.

Enter: Molis Coaching

Working with S4DC/ADMCi as their Director of Content, I helped Ryan and Align develop a continuing education course that has helped thousands of Invisalign providers improve their understanding of clear aligner therapy and orient their practices for success. Our goal was to create a continuing education solution for underperforming providers that would help them double their output.

Sizzle video promoting Molis Coaching

The work

Over the course of six months, I wrote promotional scripts, directed a multi-day video shoot, developed a cohesive course structure, edited and produced all course video assets, developed content and layouts for the course website, and more.

Course UI

Output

  • Basic, Premium, and Mastermind membership tiers

  • Social membership communities

  • 3 core modules and reference library

  • 200+ pages of clinical textbook content

  • 8+ hours of instruction (70+ videos)

  • 300+ hours of educational seat time

  • Documents, downloads, and special affiliate offers

  • Participant tracking infrastructure

  • Website design and content

  • Course marketing and promotion

Textbook cover

The results

This course marked a sea change in how dentists consume educational content. Prior to Molis Coaching, dentists would have to attend conferences for similar offerings.

Molis Coaching earned over $600k in revenue in its first year of operation. As of 2024, the company is worth several million and has an international membership base of hundreds of providers.

Mastermind checkout page

Targeted ad campaign

E-learning course page

Special tools

  • Kajabi: Promotional and educational website development

  • Zapier: Participant progress tracking and management

  • Facebook Ads: Targeted ads for dental providers

  • Facebook Groups: Tiered social membership communities

  • Camtasia: Video production

  • InDesign: Printed textbook and workbook creation

  • Trello: Project management