First Citizens Bank Web Relaunch Video

Showcasing an old-school bank’s newfangled digital experience

Client: First Citizens Bank • Agency: Factory Detroit • AD: Tiffany Vedua • Animator: Jeff Sant

Sharing how user-friendly web design makes banking “More. Easier. Better.”

First Citizens Bank tasked their internal web development team to totally reimagine their online banking experience to keep up with changing times. First Citizens tasked our team with developing a short informational video to show their employees and customers what was changing and why this new experience was to their benefit.