Dental Practice Marketing Enablement
Seasonal in-office and online asset kits for CandidPro providers
Client: Candid Co. • Agency: N/A • AD: Mary Durant
Plug-and-play clear aligner marketing for dental offices
Dental practices are often small businesses that often need marketing support to scale. At Candid, one of our key differentiators was that our in-house marketing team created marketing assets and strategies that helped our providers promote CandidPro clear aligners to their patients. These seasonal, themed kits were delivered to our providers to be leveraged on their social media channels, websites, and reception areas.
A note on branding:
You may notice some branding inconsistencies (Candid vs. CandidPro) arising from the company’s business pivot in 2021. Prior to the pivot, the company (Candid) had sold Candid clear aligners to DTC customers and offered a service called CandidPro to dental professionals. After pivoting to a doctor-directed model of care, the company (Candid) ended its DTC business. “CandidPro” became the name of our service to doctors, who also offered “CandidPro clear aligners.”