Cat’s Pride Social

Litter challenger brand gets cute on social

Client: Cat’s Pride / Oil Dri • Agency: Magnani Continuum Marketing • AD: Tyler Ehrig / Carrie Nessler / Lauren Stegmeyer

Lighthearted Social for Lightweight Litter

Cat’s Pride cat litter was looking to stand out because there are all kinds of cat litter out there. They tapped the good people at Magnani to help them get their lightweight, dust-free, clump-tastic clay litter into more homes nationwide.

In addition to extensive market research, in-store assets, and a national campaign with Katherine Heigl, the agency provided Cat’s Pride with regular social content by captioning cute cat UGC on Instagram and making a few fun animated videos.

Social Posts

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Video Content

Cat Facts Video 1 • Animation: Jeff Sant

Cat Facts Video 2 • Animation: Jeff Sant

Cat Facts Video 3 • Animation: Jeff Sant

UGC Winner Video • Animation: Jeff Sant