COVID-19 SBA Loan Handout

Vital loan information for small businesses

Client: First Citizens Bank • Agency: Factory Detroit • AD: Tiffany Vedua / Izabela Skonieczka

As pandemic relief efforts came into focus, First Citizens needed a simple way to communicate to their small business accounts that subsidized loans were available. Here’s what their legal department and I came up with in two days.

This handout helped over 23,000 businesses procure loans totaling $3.2 billion.